Digital PR for Link Building

Digital PR for Link Building Training

In just one day you'll learn how to develop a solid link acquisition strategy. A ticket to this course includes one day of training the day before the main conference, plus two days entry to brightonSEO, plus extra perks.

Rosa Mitchell

Rosa Mitchell

Business Director at connective3

Courses: 01

Rosa is a multi-award-winning marketing professional, with a strong Digital PR and SEO background, currently responsible for the growth and development of the connective3 Manchester office. Analytically minded with a creative flair, Rosa previously created, managed, and delivered PR and content campaigns that exceed their clients’ targets, while managing a team of PR professionals. Thanks to their journalism degree and on-the-job experience, Rosa has a keen understanding of the media landscape and know how to position their clients as insightful experts in their area. When combined with their strong SEO knowledge, Rosa's skills helped them lead their team to success on a variety of different projects. Due to their progression through digital marketing agencies, Rosa has also had the opportunity to extend their skills and understanding into areas like PPC, Paid Social Media, Display Marketing and CRO. This has helped Rosa understand all aspects of multi-channel marketing and how each channel can be used to reach your business goals.

Will Waldron

Will Waldron

UK PR Manager at Connective3

Courses: 01

Will is the UK PR Manager at Connective3, with 11 years of experience in PR and marketing. He currently oversees the strategy and delivery of digital PR campaigns for some of the biggest household named brands in the UK; Ocado, Wren Kitchens, thortful and more. Managing a team of 12 people in the UK team, Will is commercially and growth minded, with an aim of building a PR "A-Team" and expanding the department with new business opportunities. Starting out in music PR, Will has experience in traditional, digital, B2B, B2C, technical and brand PR.

Why choose this course?

Since Google rolled out the Penguin update and manual penalties, SEOs have had to find new ways to generate links that will still have an impact. The way to do this is through creativity and utilising some old school PR tactics that will generate natural links from media sites.

Those responsible for generating links need to understand how SEO, PR and Content Marketing come together to be able to acquire natural links that will stand the test of time.

In this session we will run through everything you need to know to devise a successful link acquisition/ Digital PR strategy – from how Google views links, to how you can work with journalists, how to come up with ideas and seed them and finally how to report on them.

You’ll come away from the session confident in devising your own strategy and campaigns and armed with some ideas to go as soon as you get back to the office.

Who should attend this course?

This course is aimed at people with a good foundation and all-round understanding of digital marketing who want to learn how digital PR can be used to build quality links. It’s also a perfect refresher for Digital PR teams to keep up to date with industry best practice, and gain some new tools and tactics to take back to the office

What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic the day before the main conference
  • Lunch included on your training day
  • Full access to brightonSEO
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities

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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton Oct 2025

Wed 22 Oct, 2025 | 10:00 AM - 04:30 PM

£780+vat£1060Prices rise 9th October
Book now
TESTIMONIALS

What others thought of the course...

Dan Steptoe-Thompson

Dan Steptoe-Thompson

Director, Business Domination

“Can highly recommend the Digital PR link building course with Libby and Rosa. Brilliant trainers with a wealth of experience, knowledge and love for all things Digital PR. You leave with real case studies, niche tools you might not know about and golden nuggets you can use straight away.”

Stephen Massart

Stephen Massart

SEO Manager, RS Group

"I found the workshop at brightonSEO a highly beneficial course. I enjoyed the engagement of the group and coming up with actual real world business examples. I look forward to using aspects of the course in my everyday role."