Name: A Guide to UX for Marketers
Price: 780

A Guide to UX for Marketers

This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. Find out more about the part UX plays in search visibility, and how you can use it to your advantage. A ticket to the UK course includes one day of training the day before the main conference, plus two days entry to brightonSEO.

Luke Hay

Freelance UX and Analytics Consultant at Luke Hay

Courses: 01

Luke is a freelance UX and analytics consultant who specialises in making websites and apps easier to use. Luke works part time as the conversion services director at marketing and optimisation agency Fresh Egg and is the author of Researching UX: Analytics. He’s a Brighton SEO veteran and is back running UX focussed training for the third time.

Jacob Funnell

Web Analytics Consultant at Funnell Insights

Courses: 01

Jacob Funnell is a freelance web analytics consultant with over 15 years of experience, working in every sector and industry with clients stretching from the University of Cambridge to Gilbert Rugby. He's currently got a winning record in fights with GA4 – but he's picked up a few scars along the way.

Abbie Brookes

Data Scientist at Datacove

Courses: 01

Abbie has a background in Psychology and Statistics, which laid the foundation for her career in data. With over seven years of experience coding in R, she began her professional journey as a Data Analyst and has since grown into her current role as a Data Scientist at Datacove. Her primary focus is on econometrics, where she helps businesses refine their marketing strategies to be as cost-effective and data-driven as possible. Beyond her main role, Abbie is an active contributor to the community. She serves as a co-chair of the EARL Conference in Brighton and regularly hosts R User Groups across Manchester, Birmingham, Bristol, and London.

Why choose this course?

User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. The training will give practical tips on how to improve the usability of the websites that you work on.

Throughout the day, we’ll cover:

What UX is, and why it matters
What processes are used by UXers
How good UX can positively impact your SEO
How you can use UX tools and techniques to improve your website

It is suggested that you bring a laptop for this session, although it isn't essential.

Who should attend this course?

This course is for anyone working in marketing who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.

Course Content

Introduction

What is UX?
Why is UX important?
How you can get involved
Dealing with UXers

Common UX methods

Analytics for UX
User testing
Stakeholder interviews
Design psychology
Personas (marketing vs. design)
Measuring UX

UX for SEO

Why UX matters
Dispelling myths
Quick wins
Where landing pages sit in the user’s experience
Consistency of messaging

UX for conversions

Differences between UX and CRO
Common CRO methods
Measuring results

What's included in your ticket?

Book onto this training course and you will get:

A full day's training on your chosen topic
Lunch included on your training day
Full access to brightonSEO
Bag of merch
Video bundle to stream all the conference talks post event
Access to conference networking events and activities

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton Oct 2025

Wed 22 Oct, 2025 | 10:00 AM - 04:30 PM

£780+vat£1060Prices rise 9 October

Book now

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.